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Thursday, March 29

  1. page Influence and impact of Sex in Advertising on Present-Day Youth edited ... This commercial shows that when you buy and use the AXE body spray, not only will woman be att…
    ...
    This commercial shows that when you buy and use the AXE body spray, not only will woman be attracted to you, they will literally be attracted to you like a magnet. They say beautiful woman will run towards you, and let you have full control over them. The people who wear AXE are youth, mostly males, except now they have made one for woman.
    Victoria Secret Commercial
    http://www.youtube.com/watch?v=F0aF_4ARM0M
    The commercial proves that, the company Victoria Secret uses very attractive woman with nice bodies to sell their products. Although their main target is woman 20 or above, they still target younger girls as well. If they don’t already buy their articles of clothing right now, they will be excited for the day that they do get to buy from. In this case, they are already influencing young woman to have the “want” to buy their clothes.
    Hollister ads always have a picture of a half naked man, or a woman together or separate in the pictures. Not only are they partially dressed, but they make the man/woman look perfect. More often than not, the man and woman are usually together kissing, or holding each other. These ads are not posted on T.V in Canada, but the photos are put up in the store, and on their bags that come with the purchase. When the bag is being carried around, boys/girls see the bag, and want whatever the bag is showing. This makes the boy/girl want that perfect girl/guy who will have a nice body, or even influence them that they are not pretty enough.
    (view changes)
    11:02 am
  2. page Influence and impact of Sex in Advertising on Present-Day Youth edited ... Another way advertising has become dominant to present day youth is online. With Facebook, Twi…
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    Another way advertising has become dominant to present day youth is online. With Facebook, Twitter, Myspace, young boys or girls are propelled with advertisements. When you sign up for these websites you must be at least 13 years or older. For those who are under 13, they lie about their age, and join regardless, with or without their parents knowing. A lot of companies use Facebook as ways to advertise, because almost everybody has it. At the end of commercials, at the bottom of the screen there is always the facebook website with the companies name after it showing that there is a page for anybody to see.
    AXE Commercial
    http://www.youtube.com/watch?v=I9tWZB7OUSU
    This commercial shows that when you buy and use the AXE body spray, not only will woman be attracted to you, they will literally be attracted to you like a magnet. They say beautiful woman will run towards you, and let you have full control over them. The people who wear AXE are youth, mostly males, except now they have made one for woman.
    Victoria Secret Commercial
    ...
    The commercial proves that, the company Victoria Secret uses very attractive woman with nice bodies to sell their products. Although their main target is woman 20 or above, they still target younger girls as well. If they don’t already buy their articles of clothing right now, they will be excited for the day that they do get to buy from. In this case, they are already influencing young woman to have the “want” to buy their clothes.
    Hollister ads always have a picture of a half naked man, or a woman together or separate in the pictures. Not only are they partially dressed, but they make the man/woman look perfect. More often than not, the man and woman are usually together kissing, or holding each other. These ads are not posted on T.V in Canada, but the photos are put up in the store, and on their bags that come with the purchase. When the bag is being carried around, boys/girls see the bag, and want whatever the bag is showing. This makes the boy/girl want that perfect girl/guy who will have a nice body, or even influence them that they are not pretty enough.
    Bibliography:
    Blurtit: "How Does Media Affect Today's Youth?" Blurt It. Blurt It, n.d. Web. 30 Jan. 2012. <http://www.blurtit.com/q866205.html>.
    Pediactrics: "Children, Adolescents, and Advertising." Pediactrics. American Academy Of Pediactrics, 01 Dec. 2006. Web. 30 Jan. 2012. <http://pediatrics.aappublications.org/content/118/6/2563.full>.
    Johnson, Matthew: Johnson, Matthew. "The Little Princess Syndrome: When Our Daughters Act Out Fairytales." Natural Life MAgazine. 1976-2012 Life Media, Nov. & Dec. 2010. Web. 29 Jan. 2012. <http://www.naturallifemagazine.com/1012/little_princess_syndrome.htm>.
    ...
    Commercial, http://www.youtube.com/watch?v=I9tWZB7OUSU
    Victoria’s Secret Commercial, http://www.youtube.com/watch?v=F0aF_4ARM0M
    ...
    1: http://robpattisons.blogspot.ca/2009/05/stefan-podany-by-bruce-weber-for.html
    Hollister Picture 2: http://www.google.ca/imgres?um=1&hl=en&sa=N&biw=1366&bih=643&tbm=isch&tbnid=xM5o_dLYitL1OM:&imgrefurl=http://dorkycorky.wordpress.com/2011/10/02/advertising-and-gender-revision-style-1-0/&docid=IRsY5ecyDajSZM&imgurl=http://dorkycorky.files.wordpress.com/2011/10/20090624_hollisterabs_560x3351.jpg&w=560&h=338&ei=dntvT7OFC8fb0QGCxtDdBg&zoom=1
    (view changes)
    11:01 am
  3. page An Analysis of Sex Appeal in Marketing edited ... Examination of the use of sex in the media and its impact on youth of today. What children see…
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    Examination of the use of sex in the media and its impact on youth of today. What children see in the media drastically affects their reality and expectations; the use of sexually suggestive or provocative content further promotes this negative effect.
    Sex Appeal in the Media: Part One
    Sex Appeal in the Media: Part Two
    (view changes)
    10:50 am
  4. page An Analysis of Sex Appeal in Marketing edited This is an examination of the use of sex related tactics and suggestive and provocative content in …
    This is an examination of the use of sex related tactics and suggestive and provocative content in marketing strategies.
    Each page analyzes a different aspect of the use of sex appeals. There are five main components being explored to demonstrate the effect and influence of sex in today’s media.
    These topics have also been summarized into a movie, located below.
    Why is Sex Appeal Used in Marketing?
    The biological reasoning behind the use of sex in advertising and why this tactic is such an effective tool for marketers based on primal instincts of viewers.
    ...
    Influence and Impact of Sex in Advertising on Today’s Youth
    Examination of the use of sex in the media and its impact on youth of today. What children see in the media drastically affects their reality and expectations; the use of sexually suggestive or provocative content further promotes this negative effect.
    Sex Appeal in the Media: Part One

    (view changes)
    10:06 am

Monday, March 26

  1. page Effectiveness of Sex Advertising in Other Countries and Cultures edited ... For this project I referred to the “Cross-Cultural Differences in Sexual Advertising" in …
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    For this project I referred to the “Cross-Cultural Differences in Sexual Advertising" in a Transnational Women's Magazine. In fact a study has never really been conducted on this subject before. However in the above mentioned research, seven countries were compared, displaying their response to the degree of sexuality in Cosmopolitan magazine as published in the target countries. The study was completed in China, India, Thailand, South Korea, Australia, Brazil, France, and the United States. Various degrees of sexuality were noted, emphasizing the differences in the way women were characterized and the degree of sexuality among different cultures. The research describes that there has been no published research on the cross-cultural influence of advertising at the time of this study.
    According to this study, western or foreign models were used to characterize sexuality, and the degree of sexuality portrayed was affected by cultural values of consumers. Ads in China characterized the least degree of sexuality. Domestic models were less involved than foreign models which reflects the political system in China and its effect on advertising regulations. Advertisements in Brazil had a great degree of sexuality. However, ads in France and Thailand displayed an even greater degree. When cultural attitudes towards women were reviewed, women were found to hold a higher level of status in Thailand. Buddhist religious beliefs in Thailand were also found to be tolerant of the expression of sexuality.
    ...
    an advertisement.
    China
    China banned many ads they believe to be overtly seductive and tantalizing in nature.
    (view changes)
    5:57 pm
  2. page Effectiveness of Sex Advertising in Other Countries and Cultures edited ... - 100597344 For For this project ... this study. According According to this .…
    ...
    - 100597344
    For

    For
    this project
    ...
    this study.
    According

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    to this
    ...
    of sexuality.
    From

    From
    Thailand’s case,
    ...
    an advertisement.
    1. China

    China

    China banned many ads they believe to be overtly seductive and tantalizing in nature.
    Chinese regulations against unwholesome content and sexual themes is just one part of a larger attitude of paranoia that surrounds advertising.
    Government organs, no pun intended, continuously release statements banning TV spots with obvious sexual imagery.
    2. IndiaIndia
    TV channels should not use extremely sexual advertising.
    They offend good taste and decency and appear indecent, vulgar and suggestive by subtly sending a message that the products arouse women’s sexuality.
    Sex appeal serves a number of crucial roles in advertising including grabbing attention, augment recognition, enhancing recall, evoking emotional responses, enhancing persuasion to buy and boost brand recognition.
    3. ThailandThailand
    Thailand has
    ...
    is not allowed.allowed
    Sexuality in Thai ads isn't used to sell products in the same way as other countries, perhaps because with sex selling almost everywhere in the country, sex doesn’t pack as big a punch in advertising.
    It’s all about a punch line instead of a selling point.
    4. SouthSouth Korea
    Sex is no longer taboo in South Korea but it remains a sensitive topic because Confucianism is still the underpinning of its social structure.
    American respondents were found to be more liberal in their attitude regarding the use of sexuality.
    Korean’s understand the power of sex appeal in advertising, and they use it to sell some of the most common products.
    5. AustraliaAustralia
    40% of all advertising complaints during the past year have been about sex and nudity.
    The view has always been that sex can be used effectively only if it has some relevance to the product.
    Women have been shown to respond negatively to advertisements, and are more likely than men to comment on the motive of the advertisers.
    6. BrazilBrazil
    The ads “reinforce an erroneous stereotype of women as sex objects and ignore the progress made in ending sexist practices.
    There is no political correctness about them or their society.
    Brazil may be the largest Roman Catholic country in the world but the church obviously rules with a light hand.
    7. FranceFrance
    Now, for the first time, a controversy has erupted in France over the use of sexually suggestive posters as a deterrent.
    The campaign has been attacked as scandalous and potentially counter-productive by feminist and pro-family campaigners.
    The advertising agency behind the posters says only a shock campaign can halt the rise in smoking amongst 13 to 15-year-olds in France.
    8. SaudiSaudi Arabia
    Saudi
    ...
    off erotic toys.toys
    The office of LBC, a Lebanese-based satellite TV station, in the western city of Jiddah was closed because of the programme.
    Saudi Arabia, which is the birthplace of Islam, enforces strict segregation of the sexes.
    9. RussiaRussia
    Vladimir Putin’s United Russia party was feeling the heat for their racy advertisement, which screams Axe Body Spray rather than Vote!
    United Russia has come under fire for this ad.
    (view changes)
    5:55 pm
  3. page Effectiveness of Sex Advertising in Other Countries and Cultures edited Effectiveness of Sex Advertising in Other Countries & Cultures By: By: Jeong Soo Kim - 100…
    Effectiveness of Sex Advertising in Other Countries & Cultures
    By:
    By: Jeong Soo Kim - 100597344
    For this
    ...
    this study.
    According to this study, western or foreign models were used to characterize sexuality, and the degree of sexuality portrayed was affected by cultural values of consumers. Ads in China characterized the least degree of sexuality. Domestic models were less involved than foreign models which reflects the political system in China and its effect on advertising regulations. Advertisements in Brazil had a great degree of sexuality. However, ads in France and Thailand displayed an even greater degree. When cultural attitudes towards women were reviewed, women were found to hold a higher level of status in Thailand. Buddhist religious beliefs in Thailand were also found to be tolerant of the expression of sexuality.
    From Thailand’s case, a bias on sexual issues in advertisements among all Asian countries may have developed. However research has shown that nudity in advertisements in India, used primarily foreign models as opposed to using domestic models. I also found that religion strongly influences ads in certain countries along with Thailand, previously mentioned in the research. The study showed that nudity in these ads offended some of advertising perceptions in Muslim group and Christians. The research points out that the greater the intensity of religious beliefs of an individual, the more likely there will be an objection to the ethical content of an advertisement.
    ...
    worldnews.msnbc.msn.com,retrieved from http://worldnews.msnbc.msn.com/_news/2012/02/06/10333801-european-politician-taps-into-fear-sex-appeal
    Brandingstrategyinsider.com, retrieved from http://www.brandingstrategyinsider.com/2008/03/does-sex-in-adv.html

    (view changes)
    5:47 pm
  4. page Effectiveness of Sex Advertising in Other Countries and Cultures edited Effectiveness of sex advertising Sex Advertising in other countries and cultures (Jeong Other …
    Effectiveness of sex advertisingSex Advertising in other countries and cultures (JeongOther Countries & Cultures
    By: Jeong
    Soo Kim: 100597344)Kim
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    affected by the cultural values of the consumers. There wasAds in China characterized the least degree of sexuality characterized in ads in China.sexuality. Domestic models
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    less involved with the amount of sexuality whilethan foreign models were greater which reflectedreflects the political system in China,China and its effect on the freedom or lack of freedom in advertising. The advertisementadvertising regulations. Advertisements in Brazil
    ...
    of sexuality. Huge degrees of sexualityHowever, ads in ad were shown in France,France and surprisingly in Thailand as well.displayed an even greater degree. When they reviewed the cultural attitude toward women, in fact,attitudes towards women were reviewed, women were found to hold a
    ...
    in Thailand. TheBuddhist religious belief of Buddhismbeliefs in Thailand were also wasfound to be tolerant of the sexuality expressions.
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    Thailand’s case we might have hadcase, a bias on the sexsexual issues in ad inadvertisements among all Asian countries. Thecountries may have developed. However research also showedhas shown that the nudity in the advertisements in India, with the highest rate of them withused primarily foreign models as opposed to using domestic models. I
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    likely there wouldwill be an
    1. China
    China banned many ads they believe to be overtly seductive and tantalizing in nature.
    (view changes)
    5:44 pm
  5. page An Analysis of Sex Appeal in Marketing (deleted) edited
    5:17 pm

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